The print media is one of the earliest forms of modern communications and it still remains arguably one of the most sought mass media in terms of infotainment and adverts. Thus, there are different types of print media in journalism that are used in convening information and messages from one place to the other.
Did you read our previous article on the different types of media? If you didn’t, I recommend you do.
What is Print Media?
Broadly speaking, print media is a written or pictorial mode of communication that is produced either mechanically or electronically via printing or any digital methods out of which voluminous copies are produced through an automated process.
While it is crystal clear that any material that is written and typed purposely for communicating is a product of print media. Hence, newspaper, magazine, journals, brochure, bill board, etc., are great and perfect examples of print media.
Other than telling stories and news events, there are some other uses of print media. Perchance, it’s ideal to highlight the uses of print media before delving into the subject matter of the discourse.
Benefits of Print Media
- It is use for spreading contentful information about daily news and events as it is considered as one of the fastest means to reach the entire public;
- The print media also provides a lot of fun and entertainment to it readers as it talks fashion, sport and other activities that are of human interest;
- Print media as a form of communication can also be used as a means of advertising goods, products or services as it is quite inexpensive and can get to a wider number of audiences at once; etc.
Types of Print Media
Haven explain what print media is all about, now is the perfect time to unravel the different types of print media that media houses uses in disseminating vital piece of information and advert to their target audience both home and abroad.
The most famous and highly celebrated type of print media anywhere in the world is the newspaper. It’s very simple to read as it caters for several audiences with different and elaborate categories.
All kinds of print media are periodicals and so is the newspaper. It has categories, too, in terms of publicity. There are newspapers that are published daily, there are weekly, bi-weekly, monthly and bi-annual.
Accordingly, newspaper is usually divided into several segments such as the current events, editorials, sports, food, opinion, entertainment, business, fashion, features writing, finances, advertisements, and politics etc.
Also, a newsletter is another print media publication that usually covers a single topic. More often than not, interested readers have to subscribe to a particular newsletter before they can get it and many a time, it is for free.
Generally, newsletters are essentially used as a source of information for a particular community, groups or environment having an interest on a particular issue, topic or event. In addition, they can be used for political campaigns, promotional purpose and for other causes.
In the same vein, newsletters are used in schools and colleges as a means of communicating to parents so as to give them an overview of the latest happenings in the school or to inform them about a future event.
Lastly, it’s crucial to note that some companies do use this form of print media as marketing strategy by way of providing a well detailed information to their employees and customers.
The magazine is the second most popular print media tools after newspaper and it’s the most costly of them all. It’s often produced with a gloss-coated paper and it can last for months on the table compare to its counterpart.
Informatively, magazines provide a detailed article on different topics such as latest happenings, food, fashion, entertainment, sports, finance, business, politics and so on.
Being a periodical, magazines are also published weekly, bi-weekly, monthly, quarterly or yearly depending on the category. Thus, most of the magazine publications are often sold at both national and international.
Similarly, placing an advert in a magazine could costs a fortune compare to newspaper, but it is the perfect way to reach some particular market segments.
Since print media is said to be any form of communication that is written, typed and printed out; then a banner is qualified to be a basic print media type. Often, banners are made of cloth or leather to show slogans or pass some messages.
It is mostly used for advertising products or brands in exhibitions so as to add more color to the name of such products or services. Just like banners, there are other basic print media types that are related to it. Examples include posters.
Although banners are bigger in size and everything than poster, they are both meant to serve the same purposes; to pass a particular message to the readers or viewers. Posters are often used for political campaigns but both do contain words plus picture.
Billboard as a print media is often used basically for advertising. Just like poster and banner, it contains pictures or words and in most cases, it combines both in other to make it even more appealing to the target readers.
That said, billboards are usually huge in size so as to aid reading from a far distance. Most often, it is fixed in a location that is busy, full of traffics or lots of commercials.
6. Open Books
Without doubt, books are the oldest category of print media used as a means of communicating and passing useful informational piece. Books provide an unending opportunity to passionate writers to spread words and knowledge all over.
Being a collection of voluminous printed pages, they are of a diverse outlet with varying topics and subjects such as history, literature, history, stories, and lot more that increases ones knowledge as well as entertain the reader.
7. A Brochure
Brochure is quietly fading away these days as a result of technology boom that give rise to digital world. But nonetheless, it’s also a type of print media that is very common in the society. It’s also called pamphlet.
Since it’s a means of spreading information, brochure usually contains the details of a particular company, firm or organization. Many a time it is for takeaway in other to keep the organization or brand alive in the mind of their prospective audience.
A flyer is a small paper with a printed note containing some piece of information telling its readers about a particular happening or event that is going to be held in the future. Also, it can be used as sales pitch too.
More so, a flyer must be crisp, eye-catching and small so that it will perfectly attracts people’s attention. It can be distributed on the road, in an exhibition, at schools or in the market depending on the kind of audience you are targeting.
Summary – Types of Print Media
Print media is one of the earliest means of communication even before the broadcast media came into existence. While the newspaper and magazine are the leading proponents of this type of mass media, other categories listed above can perfectly fit in too.
Therefore, it is understandable from the foregoing that all the different types of print media are periodicals because can either be published daily, weekly, monthly, quarterly or annually.